Ukraine Versus England Internet and Cinema Only — Good or Bad?

The Future of Live Football
If you want to watch England in this Saturday’s World Cup qualifier against Ukraine you have three choices — travel to Dnipropetrovsk or watch it live on the internet or at a cinema.
Setanta would have been showing the match on TV if the company had not ceased trading in June 2009. A press release from digital media company Perform explains how they became involved in the deal.
“The international football agency Kentaro, acquired the broadcast rights from the Ukrainian FA and had sold the game to Setanta in December 2007. However the pay-TV broadcaster went into administration over the summer leaving this key match without a UK broadcaster.
With no offers on the table from UK free to air or pay-TV broadcasters Kentaro decided to seek the widest possible online audience, appointing digital sport specialist Perform, to market and stream the match online, on a pay-per-view basis.”
Being able to watch live sport online is not new concept, however this historic, yet contentious broadcast, is the first time that an England match has been broadcast exclusively on the internet and probably the first time there has been live football in cinemas too.
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Bolton’s newcomer Ivan Klasnic was interviewed for today’s match programme and Megson or Gartside made sure he used the word ‘positive’ in relation to the club’s mentality.
Gary Megson seems to be thinking hard about how to become more popular with Bolton fans and his latest ploy is to openly praise former Trotter Kevin Nolan and attempt to bring him back to The Reebok Stadium. Megson is quoted as saying;

